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Acceptable Use Policy

Version 2.0 Effective on and from 21st August 2021


This Policy incorporates the CitrusAd Data Privacy Policy, CitrusAd Website Privacy Policy, CitrusAd CCPA Privacy Policy, CitrusAd GDPR Privacy Policy, CitrusAd Privacy Guidelines for Advertisers, CitrusAd Terms and Conditions, and CitrusAd Advertiser Agreement (Policies) and any other referenced policies and attachments, including the documentation.

Advertiser must also comply with the terms and conditions use for Google’s reCAPTCHA software utilised as part of the System the current terms of which can be located at and

1. Prohibited Content

1.1. If you breach this Policy or authorise or help others to do so, Citrus may disable your use of the Services in accordance with the terms of the Customer Agreement or the Advertiser Agreement (as applicable)

1.2. The below listed topics are not exhaustive and both the Retailer and CitrusAd reserve the right to reject or remove an advertiser from a namespace at its sole discretion.

  • 1.2.1. Harassment or Hate Speech
    • Ads or images that insult, defame, or threaten an individual or groups of individuals based upon race or ethnic origin, national origin, gender, religious affiliation, disability, age, or sexual orientation/gender identity.
  • 1.2.2. Adult Content
    • Sexual, highly suggestive, or pornographic ads or images including but not limited to nudity, sex toys, and videos and/or images of people in sexually suggestive or provocative positions.
  • 1.2.3. Deceptive, False, or Misleading Products/Services
    • Deceptive, misleading, purposely ambiguous, or fraudulent claims, images, offers, or business practices including but not limited to ads or content that contains malware, deceptive pricing, and unsubstantiated claims.
  • 1.2.4. Illegal Activity or legally Questionable Activity
    • Illegal products and services, products or services of questionable legality or that facilitate illegal activity.
  • 1.2.5. Intellectual property infringement, Piracy, or Counterfeit Products
    • Infringement of any third-party intellectual property rights is prohibited. Ads must not include or contain any content that infringes the intellectual property rights of any third party. Examples include but are not limited to misappropriation of a trademark/logo, distribution of copyrighted material without the express authorization of the owner, counterfeit goods, pirated content and ads that include an individual’s image or likeness without their permission.
  • 1.2.6. Shocking/Offensive Content
    • Ads that contain gratuitous violence, sexually explicit, pornographic or obscene content, or other offensive, shocking, gory, violent, unsafe, profane, threatening, dangerous, sensational, disrespectful or disturbing content is prohibited.
  • 1.2.7. Illegal, Dishonest, or Predatory Content or Activities
    • Ads for products or services that constitute, facilitate, or promote illegal products, services or activities (or that otherwise enable dishonest conduct) including but not limited to illegal drugs, drug paraphernalia, and fake documents.
  • 1.2.8. Psychics, Astrology, Fortune Tellers, Etc.
    • Ads for psychic products or services, including fortune-tellers, mediums, astrologists, tarot card readings, witchcraft, hypnosis, cult/occult activities and similar products or services.
  • 1.2.9. Firearms and Weapons
    • Including but not limited to ads for ammunition, firearms or related paraphernalia (including accessories), paintball guns, guns, air guns, explosives, bombs, knives or weapons of any kind, and fireworks.
  • 1.2.10. Online Pharmacies
    • Ads for online pharmacies selling medicines with prescriptions and informative websites related to medicines except if they are certified as per local applicable regulation and expressly approved by CitrusAd.
  • 1.2.11. Medications and Healthcare Products
    • Including but not limited to ads for prescription drugs, controlled or restricted medicines, recreational drugs, erectile or sexual enhancers, paternity tests, and any product that claims to have a similar effect to illegal substances or weight loss drugs that make unrealistic claims. In general products that treat a healthcare condition.
  • 1.2.12. Dating
    • Ads for any dating site that promotes affairs or infidelity, escort or prostitution services, or mail-order brides.
    • Dating sites that target specific ethnic or racial population segments.
  • 1.2.13. Religious content
    • Ads regarding religious or philosophical belief, any ritual of a specific religion, religious agendas, or events.
  • 1.2.14. Children’s Sites
    • Ads in any website (or portion of websites) or mobile app that specifically targets individuals under the age of 16.
  • 1.2.15. Tobacco
    • Only allowed in certain permissible countries
  • 1.2.16. Drugs
    • Ads for illegal drugs or related paraphernalia
  • 1.2.17. Unsecure Content
    • Ads for products, including but not limited to adware, spyware, P2P application, malware, spyware, viruses, worms, Trojan horses, or other harmful computer code that interferes with or disrupts the integrity or performance of the CitrusAd Service.
  • 1.2.18. Alcohol
    • Only allowed in certain permissible countries.
  • 1.2.19. Gambling
    • Only allowed in certain permissible countries.

2. Unacceptable Usage

2.1 You may not use the Services to:

  • 2.1.1 violate the security or integrity of any network, computer or communications system, software application or network or computing device (each, a System);
  • 2.1.2 to engage in, foster, or promote illegal, abusive, or irresponsible behaviour; or
  • 2.1.3. generate automated, fraudulent or otherwise invalid impressions, inquiries, clicks or conversions.

2.2 Prohibited activities include (without limitation):

  • 2.2.1. using any automated means or form of scraping or data extraction to access, query or otherwise collect Citrus advertising related information from any websites and mobile applications accessed through the Services (Site) except as expressly permitted by Citrus;
  • 2.2.2. using spam, invalid queries, invalid impressions or invalid clicks on advertisements, links and other content (Ads);
  • 2.2.3. generating invalid impressions or invalid clicks on Ads by any person, bot, automated program or similar device, including through any clicks or impressions originating from your own IP addresses or computers under your control;
  • 2.2.4. soliciting clicks or generating impressions by payment of money, false representation or requests for end users to click on Ads or take other actions;
  • 2.2.5. any other activity that results in the generation of false impressions, inquiries, clicks or conversions;
  • 2.2.6. using an internet account or computer without the owner’s authorisation;
  • 2.2.7. collecting or using email addresses, screen names, other identifiers, or personal information without the consent of the person identified (including phishing, Internet scamming, password robbery, and harvesting);
  • 2.2.8. accessing or using any System or Site without permission, including attempting to probe, scan, or test the vulnerability of a System or Site or to breach any security or authentication measures used by a System or Site;
  • 2.2.9. distributing, publishing, sending, or facilitating unsolicited mass e-mailings, promotions, advertising, or solicitations in breach of any applicable anti-spam law;
  • 2.2.10. distributing of software that attempts to cause damage, harassment, or annoyance to persons, data, Systems or Sites, this includes the distribution of viruses, Trojan horses, worms, time bombs, or denial of service attacks; and
  • 2.2.11. any activities, whether lawful or unlawful, that Citrus determines to be harmful to its Customers, Advertisers, users, resellers, partners, operations, reputation, goodwill or reputation.

3. Copyrighted Material

3.1. You may not use the Services to download, publish, distribute, or otherwise copy or use in any manner any text, music, software, art, image or other work protected by copyright law unless:

  • 3.1.1. you have been expressly authorised by the owner of the copyright for the work to copy the work in that manner; or
  • 3.1.2. you are otherwise permitted by established copyright law to copy the work in that manner.

4. Compliance with Other Terms of Service

4.1. You must comply with the terms of service, terms of use, and similar policies and rules of any other website or network you access or participate in using the Services.

5. Changes to this policy

5.1. CitrusAd may update or change this agreement and/or guidelines or policy.

5.2. If we revise any details, we will post those changes to this document, and other places we deem appropriate

5.3. If we make any material changes we will notify you by means of a notice on this site prior to the change becoming effective.

5.4. Please check the CitrusAd website for the latest version of this document.