Pacvue, a leading enterprise platform for brands, sellers, and agencies to manage eCommerce advertising, today announced their partnership with world-leading, retail media tech company, CitrusAd. Pacvue’s SaaS tool suite will enable advertisers with programmatic bidding, analytics, and automation across retailers.
CitrusAd’s growth is impressive; they are currently powering America’s fastest growing ecommerce ad network for retailers across grocery, pet, apparel, and other industries to facilitate sponsored product and display media on their eCommerce platforms. In addition to major national retailers, the CitrusAd Ecommerce Ad Network includes up to 25,000 stores and represents $180 Billion in omnichannel sales, numbers that will rapidly grow in 2021 as more contracted retailers go live.
Now, brands have more options to manage their CitrusAd campaigns with the holistic performance data, flexible reporting, and smart optimizations that they have come to appreciate and rely on from both Pacvue and CitrusAd retail media technology. Both platforms are built by eCommerce veterans, and supported by expert teams of practitioners dedicated to guiding eCommerce advertisers through new ad strategies. Alongside CitrusAd, Pacvue offers unified retail media management that incorporates sales, advertising, inventory, and digital shelf intelligence at scale.
“As one of the leaders in the eCommerce advertising industry, we’re thrilled to launch our open API platform and welcome Pacvue as a CitrusAd partner. It provides brands and agencies with more options; both our companies are aligned to bring the expertise and innovation to help brands unlock the full advertising potential of the CitrusAd retailer network,” said David Haase, Chief Revenue Officer at CitrusAd.
Expanding upon the retail media marketplaces that Pacvue already serves, including Amazon and Walmart, the integration into CitrusAd’s open API supports Pacvue’s vision of providing a holistic solution for advertising, marketing automation, and retail intelligence to help brands win across eCommerce platforms.
“As advertising options continue to proliferate across the eCommerce industry, marketers are looking for unified technology to help them achieve success at scale,” said Melissa Burdick, President of Pacvue. “We’re excited to partner with CitrusAd to expand the availability of retailers that brands and agencies can advertise with through the Pacvue tool suite and help marketers uncover opportunities for growth.”
