CitrusAd Welcomes Roger Dunn as Senior Vice President of Business Development for Asia-Pacific and Japan

Dunn’s extensive experience and successful track record bolsters CitrusAd’s retail media presence and market leadership across Asia-Pacific and Japan

(BRISBANE, AUSTRALIA) August 22, 2023

CitrusAd, a leading retail media company and part of Epsilon, a global adtech and martech company, today announced the appointment of Roger Dunn as senior vice president of business development for the Asia-Pacific and Japan (APJ) region. With more than two decades of expertise in e-commerce, retail media, and strategic development, Dunn will oversee the APJ region, including Australia, New Zealand, Japan, South Korea, and Singapore.

Dunn’s background includes roles as head of e-commerce at MediaCom and the founder of GroupM Commerce, a prominent e-commerce and retail media business under WPP. Well known in the region, Dunn was the first person to be Amazon Advertising certified in Australia and played a crucial role in launching the Criteo retail media business in Australia & New Zealand as head of retail media in ANZ.

Most recently Dunn consulted with Ebiquity to design and develop their global retail media solution and played a pivotal role in developing Ebiquity’s retail media solution for brands, demonstrating his commitment to pushing the boundaries of adtech and martech. Dunn is a founding member of the IAB Australia Retail Media Committee  which was setup to align on industry needs, requirements, and standards to reduce friction and drive growth across the retail media industry.

Reflecting on his new role, Dunn shared, “Retail media is revolutionising the advertising ecosystem, bringing a high-margin business to retailers, enhancing consumer engagement with first-party data, and unlocking greater accountability via closed-loop measurement. I’m excited to join CitrusAd which has been established as the global leader in retail media as part of Epsilon and capitalize on the huge opportunity for further growth across APJ. Retailers in the region are blazing a trail with high-quality, high-visibility, and high-efficacy advertising businesses, and I look forward to partnering with them to build out their roadmaps with market-leading technology and experience.”

Rob Odd, CitrusAd Regional CEO, APJ, said, “We are thrilled to welcome Roger Dunn to the CitrusAd team. His experience and strategic acumen in the e-commerce and retail media landscape is impressive and will undoubtedly amplify our capabilities in the APJ region. With his leadership, we look forward to strengthening our position as a global leader to drive even greater value for our clients and partners, enabling them to harness the transformative potential of retail media.”

CitrusAd was founded in Australia in 2017 and pioneered retail media with clients such as Coles and Woolworths. Most recently in Asia-Pacific and Japan CitrusAd launched with AEON’s new ecommerce grocer, Green Beans, which uses the Ocado platform.

About CitrusAd

CitrusAd is a leading retail media company and part of Epsilon, a global advertising and marketing technology company. The CitrusAd platform sits at the center of Epsilon’s comprehensive, scalable retail media network offering. By harnessing the power of first-party data and industry-leading identity resolution, the unified, self-serve platform delivers shopper-relevant advertising experiences on commerce websites and across the open web resulting in higher conversions. Leading retailers across the globe rely on CitrusAd to help grow retail media as a core function for incremental media revenue and sales volume that delivers great ROI for brands. For more information, visit

About Epsilon

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data to enhance, activate and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. Over decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web. For more information, visit


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