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CitrusAd signs partnership with Aeon Next’s online supermarket, Green Beans, to enter the Japanese market for the first time

CitrusAd signs partnership with Aeon Next’s online supermarket, Green Beans, to enter the Japanese market for the first time

Aeon Next will introduce retail media opportunities to brands from the outset when it launches in mid-2023


Aeon Next, a wholly-owned subsidiary of Aeon, has entered an agreement with CitrusAd to offer supplier brands retail media opportunities when it launches its online supermarket, Green Beans in mid-2023. CitrusAd is the world’s fastest-growing retail media platform and its technology enables brands to easily set up, manage and measure campaigns.

Using the CitrusAd self-serve platform, supplier brands will be able to launch highly-relevant, sponsored product and display media campaigns across Aeon Next’s ecommerce platform (web, app and mobile) to drive sales.

“CitrusAd is delighted that our first partnership in Japan is part of the leading retailer in the region, Aeon, and it speaks to the huge importance of retail media today, that the team recognizes offering advertising opportunities to supplier brands from the get-go is essential. ” said Rob Odd, CitrusAd’s CEO Asia-Pacific Japan

CitrusAd platform’s real-time relevancy engine enables brands to reach consumers at right moment with the right product – enhancing their online shopping experience. Controls and transparent reporting via easy-to-use dashboards mean advertisers can measure and refine campaigns to ensure they are meeting their individual goals.

“Our collaboration with CitrusAd will strengthen Aeon Next in the roll-out of our new state-of-the-art online supermarket, backed by Ocado technology. The advanced retail media platform from CitrusAd will enable our company to generate a sizeable, scalable revenue stream, provide our suppliers with a self-serve platform to generate high ROAS sponsored products and banner ads as well as improve the overall shopping experience” commented Bharat Rupani, President and Representative Director of Aeon Next.

Launched in Australia in 2017 CitrusAd has since expanded across the APJ region as well as to the US and EMEA.

“CitrusAd has seen massive growth in just 6 years. We now operate in over 30 countries including some of the most important markets for ecommerce. Japan is No 4 for ecommerce globally, and soon we will have partnerships in almost all of the top 10 countries.” added Adam Skinner, CitrusAd’s Managing Director, Retail Media Networks.

About Aeon Next

Aeon Next Co., Ltd., a wholly owned subsidiary of Aeon, will launch a new brand, Green Beans, as an online supermarket in the summer of 2023. Green Beans is an online supermarket where you can easily purchase a wide range of fresh food and daily necessities anytime, anywhere, and have them delivered to your doorstep at the time you want. With state-of-the-art operations and logistics that make full use of AI and robots, a comfortable and personalized user interface, and high-level freshness management through a thorough cold chain, we provide an unprecedented customer experience.

About CitrusAd

CitrusAd is a leading retail media company and part of Epsilon, a global advertising and marketing technology company. The CitrusAd, powered by Epsilon platform, sits at the center of Publicis Groupe’s comprehensive, scalable retail media network offering. By harnessing the power of first-party data and industry-leading identity resolution, the unified, self-serve platform delivers shopper-relevant advertising experiences on commerce websites and across the open web resulting in higher conversions. Leading retailers across the globe rely on CitrusAd to help grow retail media as a core function for incremental media revenue and sales volume that delivers great ROI for brands. For more information, visit


Nick O’Connor