By Rebecca Sentance | 23 December 2022
As online continues to represent an increased proportion of shopper spend in the wake of Covid-19, retailers (and beyond) are increasingly waking up to the advertising opportunities that this presents – while brands are seeking new ways to target, convert and connect with their audiences.
What will we see from this fast-moving space in 2023? We turned to a number of experts for their thoughts, with predictions on the increased role of creative, the need for better measurement, potential fragmentation or consolidation in the space, and whether the increase competition could be bad news for retail media pioneer Amazon.
Read full article to discover predictions from our very own Jaclyn Nix – EVP Media Sales and Operations and Mark Williamson – SVP Client Development.