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Marketplacer unlocks the retail media opportunity for marketplaces globally with CitrusAd partnership

Marketplacer unlocks the retail media opportunity for marketplaces globally with CitrusAd partnership

The marketplace technology player is set to offer the CitrusAd retail media platform to marketplace sellers for the first time.

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[Sydney and Brisbane], 1 December 2022

Marketplacer, a global technology platform that enables brands, retailers, suppliers, communities and innovators to easily build and grow successful online marketplaces at scale, today announced it has signed a partnership agreement with world-leading retail media tech company, CitrusAd, to deliver advanced advertising opportunities.

This partnership enables suppliers on Marketplacer-powered platforms to “stand out” on the digital shelf thanks to sponsored products ads which drive incremental sales. This will also enable the marketplaces to win their fair share of retail media revenue, which is set to double in size to over $60bn, between 2021 and 2024 in the US alone*.

CitrusAd is helping retailers, distributors and wholesalers of various sizes build retail media networks in over 30 countries.

“This partnership with Marketplacer further cements CitrusAd’s vision for retail media for everyone, everywhere. This solves the long-standing challenge of enabling marketplaces and their suppliers to benefit from the retail media revolution. Marketplaces are hugely important in ecommerce and are a high-growth sector” explains CitrusAd COO, Adam Skinner.

“Partnering with CitrusAd gives our clients access to new revenue streams and allows them to accelerate their marketplace strategy through the industry’s most flexible, unified media network solution. By implementing CitrusAd via Marketplacer, you can maximise a marketplace’s earning potential through its seller networks & brand partners. We’ve seen brick and mortar supermarkets get the most out of their shopper base for years, giving them the competitive edge through smarter media that reaches more shoppers across more channels. Now marketplaces can do the same.” adds Vanya Jakovljevic, Marketplacer Americas Partnerships Lead.

CitrusAd is the only company in the market that can effectively unleash this functionality for Marketplacer. It means sellers can understand what products to push and recommend to their customers as well as understand cart behaviour.

Source: eMarketer*

About Marketplacer

Marketplacer is a global technology Software as a Service (SaaS) platform equipped with all the tools and functionality needed to build successful and scalable online marketplaces, at speed. To date, Marketplacer has helped build and deploy over 100 marketplaces connecting over 13,000 businesses worldwide. The Marketplacer platform exists to make growth simple, from implementing marketplace strategies such as shipment from drop-ship sellers, adding new categories or third-party range extension, through to consolidating markets and rolling out modern revenue models such as recurring memberships that allow businesses to grow faster and beyond the constraints of capital inventory.

Born and bred from the award-winning BikeExchange, the biggest online marketplace for anything and everything bike, founders Jason Wyatt and Sam Salter saw the opportunity to license the online software platform and apply it to new marketplaces. Marketplacer is responsible for the creation of online eCommerce solutions and business transformations of companies around the world. Visit for more information.

About CitrusAd

Founded in 2017 by Nick Paech and Brad Moran, CitrusAd created the first world-leading, self-serve retail media platform enabling retailers to monetize their on-site and off-site digital assets. By partnering with retailers, CitrusAd now enables brands to launch and review advertising campaigns across the full customer journey in one single platform and in just a few clicks. CitrusAd was ranked as the second-fastest growing tech company by Deloitte in the Deloitte Fast 50. CitrusAd was later acquired by Publicis Groupe in 2021 and aimed at bringing the first unified on-site and off-site self-serve platform to market, which it successfully accomplished in July 2022. Industry leading retailers, in all verticals across 30 countries are leveraging the CitrusAd platform and real-time relevancy engine to create a more personalized shopping experience and deliver greater ROI for suppliers. For more information, visit