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Global leader in retail media solutions, CitrusAd, appoints adtech veteran, Alban Villani, as Regional CEO – Europe, Middle East and Africa.

Global leader in retail media solutions, CitrusAd, appoints adtech veteran, Alban Villani, as Regional CEO – Europe, Middle East and Africa.

Villani joining CitrusAd from Appier, a global leader in cloud customer data platforms (CDP).

With major retail partner wins in France, UK, Germany and Spain in 2022, CitrusAd has consolidated its position in retail media solutions by announcing the appointment of Alban Villani as its first Regional CEO – Europe, Middle East and Africa (EMEA).

This is a strategic move in a year of innovation for CitrusAd, including delivering a unique approach to retail media via a unified on-site, off-site and in-store platform and an exciting roadmap of new features across retail media planning, advanced reporting, and dynamic asset creation.

“With a strong pipeline from across the region, this appointment ensures CitrusAd responds to the needs of our growing retailer and advertiser network. The addition of Alban will significantly strengthen our global executive team in its strategic evolution,” comments Adam Skinner, Chief Operating Officer at CitrusAd.

“It is a privilege to join CitrusAd at such an exciting time in its growth and development. The company’s mission to lead a new generation of full-funnel advertising solutions powered by first-party data has always resonated with me at a deeper level. EMEA’s multi-market economies present a major growth opportunity with spend expected to triple in the next four years. I am thrilled to join a team of committed professionals who want to deliver high-quality customer insights and transparent attribution to improve the overall online shopping experience,” adds Villani who will take up his post in late September.

Villani’s appointment reflects CitrusAd’s focus on ensuring each region (Americas, APJ and EMEA) is set up for success to drive hyper-focused growth and customer retention, whilst continuing to service retailers and advertisers. Attention to partners’ needs has been at the core of CitrusAd’s success in the last five years. Villani will be responsible for the CitrusAd business across the UK, Europe, Middle East and Africa. He will be tasked with focusing on customer success, strategic partnerships, client retention, team growth, and new business development in the region.

Prior to his role as Senior Vice-President at Appier, Villani founded his own digital marketing and brand consultancy, and served as Regional MD for South Asia and Pacific at Criteo, where the region enjoyed significant growth under his leadership.

“Alban’s diverse retail media experience coupled with his consultative approach will provide a wealth of value as retailers embrace new opportunities across on-site, off-site and in-store retail media in the EMEA region,” adds Adam Skinner.

CitrusAd is working with leading retailers across the world, and in EMEA, the company partners with Sainsbury’s, Argos, Kingfisher France, Tesco, Ocado, Carrefour Middle East, PcComponentes, TechData and PromoFarma among others. CitrusAd is partnering with Epsilon to develop the next generation of identity-led media solutions to retailers and brands, and at the beginning of the summer announced the launch of the industry’s first end-to-end retail media platform at Vivatech. Read more here.

About CitrusAd

Founded in 2017 by Nick Paech and Brad Moran, CitrusAd created the first world-leading, self serve Retail Media platform enabling retailers to monetize their on-site and off-site digital assets. By partnering with Retailers, CitrusAd now enables brands to launch and review advertising campaigns across the full customer journey in one single platform and in just a few clicks. CitrusAd was named a leader in “The Forrester Wave™: Sell-Side Retail Media Solutions, Q3 2021 and subsequently ranked as the second fastest growing tech company by Deloitte in the Deloitte Fast 50. CitrusAd was later acquired by Publicis Groupe in 2021 and aimed at bringing the first unified on-site and off-site self serve platform to market, which it successfully accomplished in July 2022. Industry leading retailers, in all verticals across 30 countries are leveraging the CitrusAd platform and real-time relevancy engine to create a more personalized shopping experience and deliver greater ROI for suppliers. For more information, visit


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