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CitrusAd cements its growth in Asia Pacific and Japan with the appointment of Rob Odd as the region’s first CEO

CitrusAd cements its growth in Asia Pacific and Japan with the appointment of Rob Odd as the region’s first CEO

Continuing CitrusAd’s exciting growth in 2022, we are delighted to announce the appointment of Rob Odd as our first Regional CEO – Asia Pacific and Japan.

Odd’s move to CitrusAd marks a jump from an extensive agency career into retail media. Over the last twenty years Odd has held executive leadership positions for various agencies – most recently within the WPP network.

“CitrusAd’s growth in Asia Pacific and Japan has doubled in 2022, and with a strong pipeline from across the region, this is an important step in ensuring we respond to the needs of our growing retailer and advertiser network” said Adam Skinner, Chief Operating Officer at CitrusAd.

“Retail media has already seen significant growth, but I believe we are still only scratching the surface of its potential. The CitrusAd platform and offering is best in class and the talented team behind it made this an opportunity just too good to refuse. I’m excited to join the team and help drive this next phase of growth” added Odd

The appointment of this strategic role reflects CitrusAd’s focus on ensuring each region (Americas, APJ and EMEA) is set up for success to drive hyper-focused growth and customer retention, and has everything they need to continue to service their retailers and advertisers – such attention to our partners’ needs has been at the core of CitrusAd’s success. Odd will be responsible for the CitrusAd business across six countries in the Asia Pacific region – Australia, New Zealand, India, Japan, Singapore and South Korea – as well as the company’s strategic partnerships in Thailand, Indonesia, Cambodia, Myanmar, Hong Kong, Taiwan, Laos, Vietnam, Malaysia, and Philippines. He will be tasked with focusing on team growth, customer success, strategic partnerships, client retention, and new business development in the region.

“Rob’s diverse strengths and experience will provide a wealth of value as retailers commence new endeavours across on-site, off-site and in-store retail media in the APJ region. He has a passion for bringing together technology, media, and data to drive results. Rob believes in taking a hands-on, consultative, and collaborative approach to team growth, clients, and sales.” added Skinner.

About CitrusAd

Founded in 2017 by Nick Paech and Brad Moran, CitrusAd created the first world-leading, self serve Retail Media platform enabling retailers to monetize their on-site and off-site digital assets. By partnering with Retailers, CitrusAd now enables brands to launch and review advertising campaigns across the full customer journey in one single platform and in just a few clicks. CitrusAd was named a leader in “The Forrester Wave™: Sell-Side Retail Media Solutions, Q3 2021 and subsequently ranked as the second fastest growing tech company by Deloitte in the Deloitte Fast 50. CitrusAd was later acquired by Publicis Groupe in 2021 and aimed at bringing the first unified on-site and off-site self serve platform to market, which it successfully accomplished in July 2022. Industry leading retailers, in all verticals across 30 countries are leveraging the CitrusAd platform and real-time relevancy engine to create a more personalized shopping experience and deliver greater ROI for suppliers. For more information, visit


Nick Paech