Wowcher launches CitrusAd retail media platform

E-commerce marketplace, Wowcher, has gone live with a new retail media platform from CitrusAd.

The aim here is to give its network of merchants greater control and more involvement in managing and measuring their sponsored ad campaigns.

The self-serve platform is designed to streamline processes so merchants can log in, select the deals they want to advertise and the search terms to target when setting up sponsored ad campaigns.

They can also track their campaign successes via a live reporting dashboard that delivers real-time performance metrics and campaign optimisation.

For customers searching the Wowcher website, the deals displayed will change dynamically dependent on the search criteria.

George Oborne, Director of Innovation at Wowcher, comments:

“We are always looking for new ways to develop and enhance our product offerings and our site functionality, and ultimately to deliver the very best experience for our customers.”

“We now have a retail media platform that will be much easier to manage.”

“The system delivers less time-intensive processes, which relieves some of our internal resources, while our merchants experience an interactive system that gives them more involvement in their campaigns and improves their overall engagement with Wowcher.”

“CitrusAd offered a highly interactive product, and has provided hands-on technical support throughout the integration. We’ve been really impressed.”