In the retail jungle, survival usually goes to the smartest. The fastest. The retailers with the best technology. The brands who really understand their customer. The platforms and systems that deliver results.
CitrusAd is backed by 20 years of industry insight and experience. We know how consumers think. We know how retail brands operate. We take the time to listen, to get down into the weeds, ask questions and thrash-out problems. Tweak. Refine. Make changes. Take on feedback, polish and optimise.
After cutting his teeth in the marketing division of the F1 racing industry, Nick established a successful independent branding and communication agency in 2003.
After exiting the agency in 2011, Nick met Brad and formed an incredibly strong working relationship as they commercialised an e-commerce platform business internationally.
Nick’s role has been pivotal to CitrusAd’s success, particularly driving brand advertising revenues and our strong retailer relationships.
Brad’s career began in the arena of elite sport playing professional Australian Football League (AFL) before founding his first e-commerce tech company (NoQ) at the age of 24.
This company quickly evolved into a world leading platform for grocery across the US and Australia. Six years on and obtaining an incredible amount of startup experience, Brad left his first company and founded CitrusAd in 2017 with Nick Paech.
Brad is an incredibly resilient, visionary CEO with a strong talent for developing technology teams and commercialising software products on a global scale.